The platform is rolling out a fresh option that allows them to lessen the amount of artificial intelligence-produced videos appearing in their timelines. This initiative comes as the platform revealed that it now features in excess of 1 billion content made with AI.
Trial and Implementation
The new functionality is being tested over the coming weeks before a full-scale launch. This development coincides with a rise in AI content, spurred by new AI video creators.
The Broader AI Trend
It has been noted that almost one in 10 of the fastest-growing channels on a competing service only show content made by AI. A significant portion of this content is classified as mass-produced AI material, a term for substandard, mass-produced content that is often absurd or surreal.
Based on user feedback that a lot of users like content made with AI tools, ranging from digital art to educational videos, and we want to offer the community the option to increase or decrease of that, based on their own likes,” stated a platform representative.
Volume and Proportions
The platform shared that there are now 1.3bn videos on its app labeled as AI-generated. In total, more than 100 mn videos are uploaded to the app daily, making AI content a minor percentage of its overall inventory.
How to Adjust Settings
Users will be in a position to limit or boost the amount of AI-generated videos they see by accessing the “manage topic” setting in the platform and choosing AI-made media. Further subjects that currently be controlled under the setting encompass news, clothing, beauty, and choreography.
AI Disclosure Rules
The platform’s policies oblige content makers to label convincing artificially created content, and it prohibits malicious AI impersonations of public figures or crisis events. Any realistic artificial content that is not labeled can be removed under its community policies.
In addition, the platform will henceforth apply an artificially created tag to content produced via its proprietary AI systems, or identified by an industry-wide initiative for identifying content made by AI. This action is intended to deter users from attempting to circumvent the labeling process.
Responsible AI Funding
The platform is furthermore introducing a $2m AI literacy fund for professionals and organizations to produce educational content about using AI responsibly. This project will support charitable organizations focused on training programming and robotics.
Platform Protection
The video-sharing app has defended its content review process, amid controversy over proposals to make redundant hundreds of content moderators in the United Kingdom. It is expected to reduce hundreds of positions in its trust and safety team in its British office, with labor groups and digital protection specialists expressing worry that staff are being displaced by machine-led review.
A trust and safety lead explained that staff-based oversight would still have a role, but AI can safeguard staff by filtering out the most graphic content before it is viewed by staff. TikTok stated a 76% decrease in shocking and graphic content handled by safety staff over the last 12 months due to reliance on its machine learning processes.
It is vital to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have people as integral to the approach, but we further consider it’s very important to reduce exposure to harmful content as quickly as possible, which is where a lot of the machine support is really helping us work at speed.”
